Below are the key Powerpoint slides I've developed for each of the courses.  I suggest that you Print 6 per Page.   Bring the slides to class to follow along with discussions.

STRATEGIC PLANNING COURSE:

Chapter 1 Strategy Sept 14

Notes on Vision & Business Models

Ch 10: Evaluation & Control 

Mapping Strategy & Creating Balanced Scorecard

Chapter 3: Enviro Scan

Chapter 4: Internal Scan

Chapter 5: Strategic Choice

SWOT Questions

List of Competitive Advantages

Competitive Profiling Slides

Business Simulation Game Overview & Tips

Game Plan Tips- week 2-4

Tips on Game Decision Entries 

Blank Game Plan Template in Excel 

DIRECT MKTG  COURSE WINTER '07

Target Audience Template in Excel

Geopost Pres

Sample Creative Brief- for car company email campaign

Creative Brief Template with Tips (from Inbox)

Creative Brief- DM Test

Direct Marketing "Creative Critique" Templates

INTRO TO MKTG 2 WINTER '07

ADVERTISING  COURSE Fall '06

Intro Overview to Advertising (GL's view)

Chapter 1 slides

Chapter 2 slides

Chapter 3 Slides: Consumer Behaviour

Chapter 4: Strategic Planning

Chapter 5: Creative Planning Essentials

Chapter 6: Design Layout & Production

Chapter 7b: Media Notes

Chapter 8: Print Media & Paid Search

ample Adv Plan:

Title page

TOC

Situation

Summary of Competitors

TAP

Physical Description

Arrow Diagram

FAB

Value Proposition

Positioning Grid & Statement

Creative Brief

Ad1

AD2

Resources

SALES COURSE FOR MGMT MAJORS (Semester 3)

CPSA Competencies for Sales Professionals

Typical Steps in a Sales Call (marking sheet)

Intro to Sales Ch 1-5 

Relationship Strategies & Non Verbals Tips Ch 3 for Mktg

Communications Styles Ch 4 & Ethics ch 5 for Mktg

Product Slides for Sales Ch 6-9

Sales Call /Pres - ch 10-13

Review Slides

Sample Sales Exam for Practice

DIRECT MARKETING  Winter '05

Direct Marketing Slides  Winter '05

Direct Marketing "Creative Critique" Templates

Constructing a Database slides (Ch 3)

CMA ips for Building a Database "RoadMap"

Marketing Math slides

Blended List Forecast template

Other Useful planning spreadsheets & schematics (adapt for Red Deer case)

Segmentation  Notes

Target Audience Template

Geopost Pres

Sample Creative Brief- for car company email campaign

Creative Brief Template with Tips (from Inbox)

Creative Brief- DM Test

Arens Reference Library- Key Frameworks

Citibank Acquisition Mailing Example

Writing SMAC Objectives (sample adv obj)

Sample   DM Budget
 

List Management slides

Rental List Data Cards (see scratch drive)

Writing DM Creative (Chapter 14 slides)

More Creative Tips on DM Copywriting

Telemarketing slides from Chapter 10

LTV Blank Hertz

LTV MaryAnne's Closet- colour coded

Cookbook Spreadsheet

Test & Rollout Spreadsheet

RFM Slides

Marketing Calculators

Percent Change Calculator

More are still to come