Below are a series of readings and chapters that we will be covering.  Notes we will be covering these in order but the dates may vary.  As a reading tip, I read the Chapter Summary, skim the key diagrams and then read the chapter. Keep up with the readings!

It is my expectation that you will read ahead and come pre-prepared to class to apply practical skills.  I will not be rehashing the text

• Strategy Course Outline Fall 06
• Strategy Readings & Weekly Schedule Fall 06
• Other Required Readings for Strategy Course:

• (Generic Strategies (from Mckinsey site) Collins, Dahlstrom and Singer – Managing Your Business as if Customer Segments Matter, August 2006.

  · Unit 1 – Generic Strategies - Competing on Value (chart only) Instructor Hand-out

  o       Developing a Strategy Map and Defining Value

  · Unit 2 – Evaluation and Control – Harmon & Lukes, Measuring Performance in Services (Available on EBSCO)

  · Unit 4 – External Scans, Beardsley, Bugrov & Enriques – The Role of Regulation in Strategy (Available on EBSCO)

  · Unit 5 – Internal Scans – Bryan & Zanini, Strategy in an Era of Global Giants :  Creating Value from Employees (Available on EBSCO)

  · Unit 9 – Implementing Strategy – Heynold & Rosander, A New Organizational Model for Airlines (Available on McKinsey site)

Another execleent article on Strategy Mapping is available here in PDF

"Having Trouble With Your Strategy?  Then Map It"

• Advertising Course Outline Fall 06
• Advertising Readings Fall 06
• Direct Marketing Schedule Winter 2007 (or se scratch drive)