Over the year's, we've compiled a series of practical tips, synthesized readings and simple case examples for students.   Any resources with two stars (**) is a highly useful resource. Over the term I'll be adding useful links.

Geoff's Favourite Resources

Over the years, I've compiled useful websites to keep up to date on trends and industry events. 

Inbox www.inboxmarketer.com

CMA www.the-cma.org

Target Magazine  www.targetmarketingmag.com

AMA  www.marketingpower.com

Wiest & Associates www.wiest.ca

Marketing Latte

Practical  Resources

• Link to Arens Advertising Tests- Multiple Choice
• Sales

Resource URL's

• Adforum
• Advertising Websites from our Surfing Labs
• Advertisement Ave
• Winspear Business Ref Library- Advertising sector
• Advertising Pitch Archives
• Current Creative of Adv Campaigns  by Sector
• Sales

Interesting  Articles

• Advertising
• Sales

Case Studies & Examples

• Advertising Creative Tips
• Sales

Other Resources Links

Here's some links to articles I have written:

Email Marketing page 1 & page 2 from Strategy magazine

"Beyond the Click" DM News

Inbox Newsletters